(Download) "Romancing the Market" by Stephen Brown, Bill Clarke & Anne Marie Doherty # Book PDF Kindle ePub Free

eBook details

Title: Romancing the Market
Author : Stephen Brown, Bill Clarke & Anne Marie Doherty
Release Date : January 02, 2003
Genre: Business & Personal Finance,Books,
Pages : * pages
Size : 2942 KB

Description

Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement.
The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research.